average time on the app: Americans 18 and over are estimated to have spent 1.43 billion hours on TikTok in March 2020. However, American adults using TikTok grew 5.5 times in the last 18 months, with a 2:1 female to male gender ratio. 47.4% of their active users aged between 10 and 29. Demographics: TikTok’s generation Z penetration is highest in America.
TikTok users have now passed 100 million, equalling 37.36% of America’s 267.6 million mobile internet users, an 800% increase in 20 months. Popular categories for content are entertainment, dance, pranks, fitness/sports, and DIY. Influencer earnings: TikTok creators have up to 100 million followers and earn up to $5 million a year.In 2019, the time spent on TikTok was a mammoth 68 billion hours.
Engagement: TikTok is the most engaging social media app, with an average session length of 10.85 minutes, double Pinterest at rank #2 with 5.06 minutes. India is the most significant contributor to TikTok installs, with 611 million downloads to date. saw a 787.86% user growth rate in the same period. User growth rate: TikTok’s had a 1157.76% increase in its global userbase between Jan 2018 and July 2020 the U.S. Company valuation: TikTok’s parent company (Bytedance) reportedly reached a valuation of $280 billion in August 2021. TikTok has surpassed Twitter, Telegram, Reddit, Pinterest, and Snapchat in monthly active users. Overtaking competition: Considering it was only released in 2016, TikTok was the 7th ranked social media app in 2021. Number of downloads: TikTok has been downloaded 3 billion times and was the most downloaded non-game app in the first 6 months of 2021, hitting 383 million installs from January to June 2021 alone. Market penetration: There are 4.8 billion internet users, 20.83% use Bytedance’s video sharing service. TikTok active users: TikTok has 1 billion monthly active users. Let’s dive right in: TikTok Statistics (Editors Picks) So, without further ado, here’s a roundup of the most newsworthy and jaw-dropping stats about this social media sensation. Top TikTok Users, Categories & Creator Earnings. 
Official Number of TikTok Users (Monthly & Daily). TIVK TOK HOW TO
It took Facebook and Instagram almost a decade to get a user base that size it seems TikTok really knew how to work the social media growth playbook. In fact, TikTok amassed over 3 billion downloads and penetrated one-third of all social media users on this planet in less than four short years. It was a tale of how one app under two names became the fastest growing social media application of all time, TikTok (for global audiences), and Douyin (for China). Something SUPER special happened in 2016.
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